In honor of Women’s History month, we’d like to introduce you to some of our exceptional women leaders.
Meet Caitlin Griswold, Marketing Manager, Covestic
What is your role at Covestic?
I’m a Marketing Manager here at Covestic. I coordinate our marketing programs – ranging from webinars, events, content creation and corporate branding to social media. I love my role here for a variety of reasons, but one of my favorite parts is that I get to work with Covestic teammates across the entire organization. Whether it’s aligning with sales, coordinating with our service delivery teams or brainstorming with our thought leaders, there’s never a dull moment! It’s also been incredible to work with our clients and partner with the ServiceNow corporate team.
A woman who inspires me is ……
Stefani Germanotta (Lady Gaga). I know that most people probably conjure up images of her in a meat dress, or some other crazy outfit at the Grammys. But to me, Lady Gaga is so much more than that. Her rise to fame is a story of complete resilience. She has endured being bullied, dealing with mental health struggles and facing harsh criticism. She has overcome it all. Aside from her incredible talent as an artist, I think her story really demonstrates that success comes down to hard work and refusing to give up on what’s most important to you. I think she said it best at the Academy Awards this year: “If you have a dream, fight for it, there’s a discipline for passion. And it’s not about how many times you get rejected, or you fall down, or you’re beaten up. It’s about how many times you stand up, and are brave, and you keep on going.” Certainly inspiring, if I do say so myself!
What is the greatest lesson you have learned in business?
Life is all about opportunity, never let fear hold you back from experiencing those opportunities. Sure, some opportunities may result in failures, but many will be successes. What’s most important is you learn and grow from each encounter and it helps you become more successful in your career over time. I’ve found that often it’s the opportunities that scare you most that will force you to grow and allow you to thrive and flourish at work.
If you could give young women one piece of advice, what would it be?
Find your voice and use it. Don’t be afraid to say the wrong thing. If you have a seat at the table, contribute and make sure you are heard. But be sure to listen to criticism and feedback and utilize it to improve. This is something I need to remind myself of often.
From a personal perspective, it’s the doubt I have in my own abilities. From a business perspective, “humanizing” technology – making it marketable, interesting and relatable to buyers. Sometimes in the IT space and the tech world, the technical jargon, features and functions get in the way of communicating what the real value is to a client or prospect. At the end of the day, we’re marketing something that improves people’s lives or way of doing business – distilling that down is one of my greatest challenges.
Finding a career that is both rewarding and exciting: There is never a boring day!
Favorite inspirational quote:
“Here’s to strong women. May we know them. May we be them. May we raise them.” – Unknown